Public Relations

  Women’s entrepreneurship has hit a media tipping point. The question is: Is it just a passing media fad that will soon be a blip on the radar screen, or is it actually a real, fundamental economic force that’s reshaping the world? I think it’s safe to say that it’s the latter. Women-owned entities in the formal sector represent   approximately 37% of enterprises globally   — a market worthy of attention by businesses and policy makers alike. While aggregated data is often challenging to find, the recent Global Entrepreneurship Monitor (GEM) found 126 million women starting or running businesses, and 98 million operating established (over three and a half years) businesses. That’s 224 million women impacting the global economy — and this survey counts only 67 of the 188 countries recognized by the World Bank. These entrepreneurs cross the spectrum of micro to high growth — from supporting life to creating wealth. They include hair salon owners, high tech vision...

 Entrepreneurship is awesome! Along the way you will inevitably learn a plethora of things about yourself and what it takes to be successful in business. While many business challenges are common, there are unique lessons that women entrepreneurs will learn in business. Here are several lessons I’ve learned as a successful female entrepreneur and what every Gen-Y woman entrepreneur should know along the way:   1. Own your success. There are several things that, as a woman, you should never apologize for … at the top of that list is, your well-deserved success. The apologetic undertone of some women entrepreneurs is subtle, laced with an excuse, chocked up to ‘luck’ or a dismissed congratulatory pat on the back. Many of us aren’t outright asserting, “I’m sorry that I am successful,” but a lack of confidence and all of the above are bedfellows of the same notion. In fact, studies reveal what most of us already know – “If you think you hear women saying “I’m sorry” more than men,...

 According to the 2013 Women-Owned Business Report, published by small business payment card issuer American Express OPEN, more than 8.6 million U.S. businesses are owned by women. This is the good news. Women-owned businesses, on average, employ just one additional employee besides the owner. Also, women businesses generally max out at salaries of $155,000, well under the $400,000 for typical private businesses. And this is the not so good news. It’s important to understand the gravity of these statistics. However, it’s just as critical for women-owned businesses to ensure data and statistics do not define their destiny. You can and will create your own wonderful small business story by taking risks and learning from others. So we asked twelve business leaders to share their very best advice for women entrepreneurs. Here’s what they had to say.   1. Face your fears. “The idea of leaving a stable job to start your own business or investing your life savings in a startup is und...

 Competent countries like the United States, Spain, Greece and Great Britain continue to grapple with the economic slump while speculations about another economic recession are rife. Interest rates are at an all-time low and investors are in a fix regarding where to invest. During these volatile economic times, we seek solace in different recession-management techniques. As an entrepreneur you may be wondering — will the European debt crisis threaten to derail the world and my small business? If so, it’s time to learn recession-management tips from those equipped to handle it best — women. Surprised … possibly confused? Here are some interesting, startling and helpful facts. “Everyone knows that men and women are rarely thumbing through the same book, let alone settling on the same page,” according to Bill Morrow, Founder of the investment network Angels Den. “Speaking as a Y chromosome-toting entrepreneur, it is not easy for me to admit this, but facts are facts, and it is the mor...

 According to a new National Federation of Independent Business (NFIB) study published in a recent Forbes article, over half of all new small business jobs created in the next five years will come from businesses started by women. So why are women so successful as entrepreneurs? Caring About What’s Important Women are typically better at networking than men because women tend to focus on the other person. This natural nurturer skill is something that seems almost genetic. Women are not typically afraid of their emotions, so helping an employee or customer through an emotional life event is comfortable for women. This ability to connect emotionally also means that the bonds that women create will almost be certainly stronger. Women are also less focused on their personal success. They are willing to share credit and innately work better as team members than their ego-driven male counterparts. A 2009 Time magazine study reported by Mashable found that women are less worried about tit...

 Based on their accomplishments and net worth, the following ladies made our cut for some of the most successful women entrepreneurs to date. Love them or hate them, they sure made names for themselves in strong careers.    1. Oprah  No last name is needed for Oprah, known as "the first lady of talk shows." As noted in her online biography, she was born on an isolated farm in Mississippi, where she entertained herself by playacting in front of farm animals. She came from a poor family and experienced sexual abuse at the age of 9, but she says she hit a turning point in her teenage years when her father saved her life.    Oprah Winfrey's first streak of success came when she won the titles of Miss Black Nashville and Miss Tennessee in her freshman year of college. After graduating, she moved into the TV industry and was soon getting better ratings than daytime talk show pioneer Phil Donahue. Today, Oprah is best known for hosting The Oprah Winfrey Show, bein...

Owning your accomplishments  The communal, consensus-building qualities encouraged in young girls can leave women unintentionally downplaying their own worth. Molly MacDonald, founder and CEO of The Mobile Locker Co., a startup that provides personal storage for events, said she has always found it difficult to convey her own value as a leader.    "When I talk about the company … I always find myself saying 'we' instead of 'I,'" MacDonald said. "Using the first person to discuss successes feels to me as if I'm bragging, and I cannot shake the idea that if someone knows it's just me in control, the value of what we do will go down. As I grow the business, I am making an effort to own what I've accomplished."  Similarly, Shilonda Downing, founder of Virtual Work Team, advises women to recognize the value of their creative ideas.   "I've had to catch myself on occasion when I noticed that I'm giving away too much without a finan...

 1. Defying social expectations Most female business owners who have attended networking events can relate to this scenario: You walk into a crowded seminar and can count the number of women there on one hand. When women entrepreneurs talk business with primarily male executives, it can be unnerving.   In this sort of situation, women may feel as though they need to adopt a stereotypically "male" attitude toward business: competitive, aggressive and sometimes harsh. But successful female CEOs believe that remaining true to yourself and finding your own voice are the keys to rising above preconceived expectations.  "Be yourself, and have confidence in who you are," said Hilary Genga, founder and CEO of Trunkettes. "You made it to where you are through hard work and perseverance, but most importantly, you're there. Don't conform yourself to a man's idea of what a leader should look like."  2. Accessing funding Not all startup founders look for in...

 Calling all enterprising women. This article is for you! No, it isn't about feminine products or brassieres. (Whew! Aren't you relieved?) This article shows you how to get SMART and become successful entrepreneurs. You know what "smart" means, doll, but you don't know what "SMART" means. So doll, let's make a toast to all the women entrepreneurs in the world. And now, let's get SMART. The SMART acronym tells you how to function at optimal levels as a woman entrepreneur. It helps you streamline your responsibilities, take charge of your time and resources, and hone your focus so it's sharper than Freddy Krueger's manicure. (We could say his "fangernails" since we're in the South but "manicure" sounds oh so much more refined!) So, what do you have to do to get SMART? Here are your SMART steps to success: S = Simplify, Single-mindedly. Take an honest assessment of yourself and figure out your strengths and weaknesses...

 I found that WEC promotes and fosters the young women entrepreneurs, too, in Canada and assists them to accomplish and define success on their own terms. It's important to help promote the interests of successful women entrepreneurs and women in business getting started, and business owners in the larger service neighborhood. It assists in the transfer of appropriate knowledge that is appropriate to WEC members; and partners with companies both in Canada and abroad, such as the National Association of Women Business Owners in the USA. And the global groups like Femmes Chefs d'Enterprises Mondiales and the Italian Associazione Imprenditrici e Donne Dirigenti D'Azienda, to bring finest chances, resources and practices to its members here. This is an organization where women can fulfill their life dreams and blend with other female owned businesses, who deal with similar issues in starting, running, and growing their services. WEC is a resource that offers a unified voice to ...

 The successful female operated businesses know the meaning of a true business owner, "One who carries out to conduct a business assuming complete control and danger," is not gender specific, it is not surprising that most entrepreneurs are men. Lots of women merely do not have the time to start a company due to the fact that women tend to undertake the greater share of raising kids and keeping the house together! I had the chance to interview a few who attended the woman's conference and take a close take a look at the issues that successful women entrepreneurs deal with. At a current international women entrepreneur's conference in Glasgow, the Bank of Scotland presented a few of its research studies. In accordance with the bank, even successful women entrepreneurs tend to: under-capitalize their organizations at startup; have a disinclination to use financial obligation financing and to be more danger averse than their male equivalents, And they utilize a greater p...

 Public relations agency is now integral to corporate strategy of any company in t competitive environment of global business and no company can survive without public relations. According to a famous definition of public relations, "Public relations are the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance." A public relation agency works on two fold methods, on the public side, it disseminates message for a company in public affairs, community relations, investor relations, public press conferences, media events, internal events, internal communications and crisis management whereas on the other side of the picture a public relations company writes a press release, coordinate media contacts, secures credentials and lobby for an article and more. Public relation has great power to influ...